Stock info

Stock: McDonald's (US large caps), ISIN: US5801351017

Last Price 194.32 Max Price 221.15
Min Price 170.28 1 Year return 3.40
Avg. Target 223.00 Expected Return 14.97 %
Sector Consumer services Subsector Restaurants & Bars
Sell 0 Rating Star full 12x12Star full 12x12Star full 12x12Star full 12x12
Hold 5 Concensus Cons holdCons buy
Buy 12
Annual report 2016

McDonald's Corporation
McDonald's Corporation is the conglomerate industry or company in the field of restaurants which provides the franchisee to McDonald's quick serving restaurants and operates them making them the largest chain of fast food (hamburger) restaurants worldwide. This company has been formed back on 15th of April in 1955 by Raymond Albert Kroc and had been head-quartered as McDonald's Plaza in Oak Brook, Illinois. The present CEO for the company is Donald Thompson who is also the President and Director of the company. MacDonald’s Corp. serves on an average 68 M customers (daily) in over 119 countries worldwide with the help of 34,000 restaurants all over with a working strength of more than 1.7 M employees all there.
The shares of the company are been handled out (traded) by New York Stock Exchange and has become one of the components of the Dow Jones Industrial Average with a target of annual revenue of 27 Billion $ in the last year being achieved with the profit of 5.5 Billion $ giving the net margin of 20.38 %. S&P 500 Dividend Aristocrats has been formed by MacDonald’s Corporation by providing the increase in share holder surplus for the last 25 successive years. And one of the very interesting things to be noted is that the felling of the monthly-sales of this company is for the 1st time in 9 years. This amount of revenue generation is done with the collection of the rent, royalty and the fee payment by the franchisees and also from the sales of the restaurants. The company provides the menu items of low budget among the varied location globally and a consistent menu is provided to a large extent but some of the changes are made due to the difference in the geographical locations and taste of the people living there.
The main feature of the McDonald's restaurant is that it may run as a franchisee or affiliate or itself as a Corporation. The menu items consist of ham-burgers, cheese burgers, French-fries, Big Mac, Filet O Fish, Snack Wraps, Chicken sand-wiches, pies, Chicken McNuggets, salad, oat-meal, shakes, McFlurry (desserts), sundaes, soft serve-cones, pies, softdrinks, coffee, McCafé beverages, smoothies and fruits. On special occasions, McDonald's offerings include McRib sand-wich. The main geographical locations that have been served by the restaurants with their services include US, Europe, and Asia Pacific, Middle-East and Africa. Both the counter-servicing and drive through servicing by having the arrangements of indoor or outdoor seating arrangements depending on the location are generally provided by most of the stand-alone MacDonald’s Restaurants. ‘MacDrive’ or ‘DriveThru’ or ‘AutoMac’, any name that has been given to the same thing and that is the provisions of separation of the stands for placing, paying and picking of the orders, although two of them is generally present in combination.



It is a fast food company. It was initiated as a fast food restaurant in 1940 by Richard and Maurice McDonald, the two brothers, in San Bernardino, California. They later changed its name to hamburger stand which was later turned into a franchise and the Golden Arches logo was introduced in 1953 in Phoenix, Arizona.


A businessman named Ray Kroc in 1955 joined the company as a franchise agent and moved forward to purchase it from the McDonald brothers. The original headquarters of Macdonald’s were Located in Oak Brook, Illinois, but it formed its global headquarters in Chicago in the year 2018. Revenue-wise, Mcdonald’s is the world’s leading food chain. It daily serves more than 69 million customers in more than 100 countries. As of 2016, it has around 36,900 outlets worldwide.

Food range

Apart from hamburgers, it sells a vast variety of food items including cheeseburgers, french fries, chicken products, milkshakes, beverages, and wraps. Macdonald’s also introduced healthy snacks like smoothies, fish, salads, and fruit in response to a negative backlash it faced due to the unhealthy food it offered.

Revenue generation

The McDonald's Company earns its revenues from the royalties, rent, and fees paid by the franchisees. It also earns a huge revenue from the sales from company-operated restaurants. According to a report issued by BBC in 2012.
According to a BBC report published in 2012, McDonald's is the world's second-largest publicly owned company with 1.9 million employees.

Contact info:Street: 2111 McDonald's DrZip Code: 60523City: Oak BrookCountry: USAPhone: 8002446227Email: info@mcdonalds.comWebsite: Donald ThompsonCFO: Peter J. Bensen