Oracle’s New Strength: Digital Marketing

Oracle Corporation (NYSE:ORCL) has gained more than 18% over the last six months. The company recently announced a Cloud deal with AT&T . Both companies called the deal “historic”. Cloud remains the biggest strength of Oracle . Its Cloud Software AG as a Service (SaaS) and platform as a service revenues increased by a whopping 73% in the third quarter. Total Cloud revenue increased by 62%. Another important area Oracle is expanding into is digital marketing.

The company has made a plethora of acquisitions in this domain. It acquired data tracking firm Crosswise, AddThis, Maxymiser and Datalogix. In April, Oracle acquired Moat, one of the most famous digital marketing and Cloud companies.

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