Nike makes its move into the metaverse as investor interest grows

  • Nike (NKE) is creating a virtual world on Roblox (RBLX) called Nikeland that will mark its entry into the metaverse.
  • The initial setup will be a free platform of Nike buildings, fields and arenas where players will compete in games. The long-term plan is to feature Nike endorsers in the virtual world and work in product integration. Analysts expects Nike to eventually sell products straight out of the metaverse either on Roblox or elsewhere.
  • Earlier this month, the athletic apparel giant filed patent applications to cover selling and marketing for terms like Nike and Just Do It, as well as for the Air Jordan, Jumpman and swoosh logos.
  • It is probably just the beginning of major consumer products looking to make a splash in the metaverse. Investors seem to be ahead of the curve with the Roundhill Ball Corp Metaverse ETF (NYSEARCA:META) crossing over $500M in assets under management just two weeks after reaching $250M. The top holdings of META are Nvidia (NASDAQ:NVDA), Roblox, Microsoft (NASDAQ:MSFT), Unity Software AG (NYSE:U) and Meta Platforms Inc. (NASDAQ:FB).

    For this year the company, located in Beaverton revenue will be around 47.13 billion USD. This is according to the average of the analysts' estimates. This is slightly more than 2021's revenue of 44.54 billion USD.

    Historical revenues and results Nike plus estimates 2021


    The analysts expect for 2021 a net profit of 5.76 billion USD. According to most of the analysts the company will have a profit per share for this book year of 3.6 USD. So the price/earnings-ratio equals 48.58.

    For this year most of the analysts expect a dividend of 1.15 USD per share. Thus the dividend yield equals 0.66 percent. The average dividend yield of the personal goods companies equals a good 1.63 percent.

    Nike 's market capitalization is based on the number of outstanding shares around 217.38 billion USD. 33

    On Friday the stock closed at 174.88 USD.

    Historical stock prices Nike past 10 years

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