MDC Partners expands global footprint in Russia with Adwise partnership

  • MDC Partners (MDCA) has expanded its global affiliate network across Russia with the addition of Adwise, Russia's largest independent creative agency.
  • Adwise and MDC Partners will co-develop a new traditional media buying service that will enable MDC's brand partners to engage global customers with contextually relevant content at scale.
  • "This obvious partnership opportunity with Adwise gives us increased credibility in an emerging market, demonstrating our continued focus on expanding our global media capabilities." said Deirdre McGlashan, Chief Media Officer of MDC Partners.
  • "Russia continues to be a strategic market for us as evidenced by our growing digital media presence," added Anas Ghazi, Chief Strategy Officer at Stagwell Group.