Snap Inc (NYSE:SNAP) lost in the competition after Facebook decided to copy its Stories feature on Instagram. But analysts think that Snapchat made a strong move with the launch of the “Discover” feature. Discover is Snapchat’s foray in to the billion-dollar content industry. Snapchat has signed deals with sports outlets and media platforms like Buzzfeed, Vox Mashable.
The company also broadcasts and streams live news content, which has been a huge success. Snapchat streams exclusive shows with are produced in partnership with NBC and CNN. Snapchat’s “Good Luck America” show is also a hit. Analysts think that with the latest media projects, Snapchat will dent the user base of Twitter.