J C Penney Company Inc (NYSE:JCP)’s Future Prospects are Bright

J C Penney Company Inc (NYSE:JCP) recently reported first quarter results according to which the company’s comparable sales remain weak. J C Penney’s revenue in the period also fell short of expectations. The stock has lost over 52% in value in the last six months. The company is struggling to grapple with the changing shopping trends around the world, as more and more people prefer to buy things online.

However, investment firm Baird’s analyst Mark Altschwager and Drew North recently said that J C Penney Company Inc (NYSE:JCP) is a good investment for investors who are willing to wait. The analysts expect about $1 billion of EBITDA in fiscal 2017. J C Penney Company Inc (NYSE:JCP) is in a much better position than other retail companies like Sears and Macy’s. J C Penney Company Inc (NYSE:JCP)’s margins in the first quarter increased by 10bps, and are expected to increase even more in the second half of 2017.

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