Michael Ashley

Notification of Major Holdings

1. Details of issuer

Name :	Hugo Boss AG
Street:	Holy-Allee 3
Postal code:	72555
City:	Metzingen Germany
Legal Entity Identifier (LEI):	529900LFVU534EBRXD13

2. Reason for notification

	Acquisition/disposal of shares with voting rights
	Acquisition/disposal of instruments
	Change of breakdown of voting rights
X	Other reason: expiry/exercise of instruments

3. Details of person subject to the notification obligation

Natural person (first Name , surname): Michael Ashley Date of birth: 09 Dec 1964

4. Names of shareholder(s)
holding directly 3% or more voting rights, if different from 3.

Frasers Group plc

5. Date on which threshold was crossed or reached:

16 Oct 2026

6. Total Fina Elf positions

	% of voting rights attached to shares ( Total Fina Elf of 7.a.)	% of voting rights through instruments ( Total Fina Elf of 7.b.1 + 7.b.2)	Total Fina Elf of both in % (7.a. + 7.b.)	Total Fina Elf number of voting rights pursuant to Sec. 41 WpHG
New	48.80 %	22.16 %	70.96 %	68821052
Previous notification	47.89 %	29.72 %	77.61 %	/

7. Details on Total Fina Elf positions
a. Voting rights attached to shares (Sec. 33, 34 WpHG)

ISIN	Absolute		In %
	Direct (Sec. 33 WpHG)	Indirect (Sec. 34 WpHG)	Direct (Sec. 33 WpHG)	Indirect (Sec. 34 WpHG)
DE000A1PHFF7	0	33587751	0.00 %	48.80 %
Total Fina Elf	33587751		48.80 %

b.1. Instruments according to Sec. 38 (1) no. 1 WpHG

Type of instrument	Expiration or maturity date	Exercise or conversion period	Voting rights absolute	Voting rights in %
			0	0.00 %
		Total Fina Elf	0	0.00 %

b.2. Instruments according to Sec. 38 (1) no. 2 WpHG

Type of instrument	Expiration or maturity date	Exercise or conversion period	Cash or physical settlement	Voting rights absolute	Voting rights in %
Put Option	19/03/2027		Physical	1150000	1.67 %
Put Option	17/09/2027		Physical	100000	0.15 %
Put Option	16/06/2028		Physical	3500000	5.09 %
Put Option	15/12/2028		Physical	3500000	5.09 %
Put Option	15/06/2029		Physical	3500000	5.09 %
Put Option	21/12/2029		Physical	3500000	5.09 %
			Total Fina Elf	15250000	22.16 %

8. Information in relation to the person subject to the notification obligation

	Person subject to the notification obligation is not controlled nor does it control any other undertaking(s) that directly or indirectly hold(s) an interest in the (underlying) issuer (1.).
X	Full chain of controlled undertakings starting with the ultimate controlling natural person or legal entity:

Name	% of voting rights (if at least 3% or more)	% of voting rights through instruments (if at least 5% or more)	Total Fina Elf of both (if at least 5% or more)
-Michael Ashley	%	%	%
-Mash Holdings Topco Limited	%	%	%
-Mash Holdings Limited	%	%	%
-Mash Beta Limited	%	%	%
-Frasers Group plc	48.80 %	22.16 %	70.96 %

9. In case of proxy voting according to Sec. 34 para. 3 WpHG
(only in case of attribution of voting rights in accordance with Sec. 34 para. 1 sent. 1 No. 6 WpHG)

Date of general meeting:
Holding Total Fina Elf positions after general meeting (6.) after annual general meeting:

Proportion of voting rights	Proportion of instruments	Total Fina Elf of both
%	%	%

10. Other explanatory remarks:

Date

19 Oct 2026