Columbia Threadneedle Investments appoints Samir Bouheraoua as Sales Manager for France, Belgium and Luxembourg

Columbia Threadneedle Investments, a leading global asset management group, has appointed Samir Bouheraoua as Sales Manager covering France, Belgium, and Luxembourg. Based in Paris, Samir reports to Katherine Haesaerts, Country Head for France, Belgium, and Luxembourg. This strategic appointment underlines the firm’s commitment to expanding its footprint across continental Europe, with a focus on strengthening relationships across wholesale, institutional, and retail distribution channels.

With more than 15 years of experience in the asset management industry, Samir brings deep expertise in both investments and client engagement. Prior to joining Columbia Threadneedle, he was an Investment Specialist in European and Thematic Equities at Fidelity International, where he played a key role in developing the firm’s institutional client base in France. Prior to this Samir held positions at Janus Henderson Investors and Groupama AM, building a strong track record in business development and investment communication.

This appointment follows the appointment of Katherine Haesaerts as Country Head for France, Belgium, and Luxembourg, in January, reflecting the firm’s ambitions to further accelerate growth in its EMEA business across the region with a new structure to enable a more tailored and flexible response to shifts in demand across clients and capabilities. Since her appointment, Katherine has played a key role in deepening relationships and strengthening strategic partnerships across France.

Samir will be responsible for broadening Columbia Threadneedle’s market reach, deepening existing institutional relationships in France, and identifying new growth opportunities across the wider region.

Katherine Haesaerts as Country Head for France, Belgium, and Luxembourg, added: “We are delighted to welcome Samir to our team. His deep knowledge of the market and strong investment background makes him ideally positioned to help us further strengthen our presence across the region. With demand for tailored investment solutions growing across wholesale and institutional channels, his appointment reinforces our long-term commitment to serving clients in continental Europe.”