Program Now Includes Participants from Five States and Canada
Initial Shipments will be Reflected in First Quarter 2018 Results
BEVERLY HILLS, Calif., Feb. 12, 2018 (GLOBE NEWSWIRE) -- Barfresh Food Group, Inc. (OTCQB:BRFH), a manufacturer of frozen, ready-to-blend beverages, today announced that it has expanded its education program to a total of 77 schools with the recent addition of 37 new schools across four states. This expansion builds upon the Company’s initial soft launch with Pasco County School District in Florida to supply Barfresh frozen beverages at 30 of their middle and high school cafeterias, as well as its Canadian placement in 10 schools, and brings the Company’s current school footprint to 77 total locations. Barfresh is offering four all-natural, “no sugar added” products specifically formulated for the education channel to meet USDA guidelines under its Child Nutrition Program which allows schools to seek reimbursement for meals served.
The standard school bidding process is the beginning of each calendar year and Barfresh is very well positioned to add many new schools in the coming months. Most of these schools have minimum volume requirements and many are multi-year contracts. Barfresh is very well positioned to capture a greater share of this market because its unique solution offers schools a solution they have never previously experienced.
Riccardo Delle Coste, the Company's CEO stated, "The Barfresh team has been extremely busy creating awareness for our product line tailored to meet the requirements and needs of today’s school administrators and children. We are excited at the initial traction we are seeing since the soft launch of our program six months ago. As we enter 2018, we are just beginning to utilize the enhanced marketing material and systematic approach that we have developed to ensure we are effectively targeting the country’s nearly 14,000 public school districts which represent over 98,000 schools. We are in the very early stages of penetrating this massive underserved market opportunity for Barfresh. Barfresh is in an ideal position to solve the issue of complexity and waste for school foodservice operators, while also offering its student body an on-trend, healthy beverage solution that meets the nutritional needs of administrators. We are excited to communicate additional wins within this growing channel.”
About Barfresh Food Group
Barfresh Food Group, Inc. (OTCQB:BRFH) is a developer, manufacturer and distributor of ready-to-blend beverages, including smoothies, shakes and frappes, primarily for restaurant chains and the foodservice industry. The company's proprietary, patented system uses portion-controlled pre-packaged beverage ingredients that deliver freshly made frozen beverages that are quick, cost efficient, better for you and without waste. Barfresh has an exclusive distribution partnership with the leading food distributor in North America. For more information, please visit www.barfresh.com.
Forward Looking Statements
Except for historical information herein, matters set forth in this press release are forward-looking within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, including statements about the Company's commercial progress and future financial performance. These forward-looking statements are identified by the use of words such as "grow", "expand", "anticipate", "intend", "estimate", "believe", "expect", "plan", "should", "hypothetical", "potential", "forecast" and "project", among others. All statements, other than statements of historical fact, included in the press release that address activities, events or developments that the Company believes or anticipates will or may occur in the future are forward-looking statements. These statements are based on certain assumptions made based on experience, expected future developments and other factors the Company believes are appropriate under the circumstances. Such statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the Company and may not materialize. Investors are cautioned that any such statements are not guarantees of future performance. The contents of this release should be considered in conjunction with the warnings, risk factors and cautionary statements contained in the Company's recent filings with the Securities and Exchange Commission, including its Annual Report on Form 10K and Quarterly Report on Form 10Q. Furthermore, the Company does not intend, and is not obligated, to update publicly any forward-looking statements, except as required by law.