Today, Bang & Olufsen and Hewlett Packard Inc. have agreed to extend their existing partnership for three more years, with options to extend the partnership for up to two more years. Since 2015 Bang & Olufsen and Hewlett Packard have had a close collaboration where Hewlett Packard sells select computers cobranded with and sound tuned by Bang & Olufsen.
The agreement between Bang & Olufsen and Hewlett Packard has been extended on similar terms as the current agreement and will continue to be royalty based.
The total license fee received by Bang & Olufsen continues to depend on the number of cobranded computers sold by Hewlett Packard .
Bang & Olufsen, CEO Kristian Tear:
“We are really pleased to extend our strong partnership with Hewlett Packard and continue to bring great sound and music experiences to consumers around the world using Hewlett Packard computers. This new agreement underlines the fruitful collaboration we have had with Hewlett Packard since 2015 and the value we bring to the customer experience.”
For further information, please contact:
Martin Raasch Egenhardt,
Phone: +45 5370 7439
Phone: +45 2496 9371