BitAuto Deepens Its Commitment to Malaysia Through Automotive Cultural Exchange

KUALA LUMPUR, Malaysia, Oct. 23, 2026 (GLOBE NEWSWIRE) -- Recently, BitAuto has successfully concluded its China-Malaysia Automotive Cultural Exchange Tour, strengthening its connection with Malaysian consumers and advancing its commitment to the local market. Held under the theme “Heading South - Setting Off Again After 100,000 Kilometres”, the programme brought together a cross-border drive, automotive cultural visits, community gatherings, and a public showcase. Led locally by BitAuto’s Malaysian Team , it united BitAuto’s original content Team , Tiandi Studio and creators from Tengyi Technology’s new media organisation with Malaysian media, content creators and car enthusiast communities.

Combining automotive storytelling with first-hand vehicle experiences, the tour introduced BitAuto to a wider Malaysian audience. Coverage of the journey, strong participation from local enthusiasts and sustained interest at the public showcase helped deepen the brand’s understanding of the market and inform its ongoing localisation efforts.

Connecting Automotive Cultures Across Borders

At the heart of the journey were a Xiaomi SU7 Max and a Yangwang U8, each with over 100,000 kilometres already behind it. Creators affiliated with Tengyi Technology departed from Chengdu, travelling through Yunnan, Laos and Thailand before arriving in Malaysia. Their video series captured first-hand experiences on the road, exploring the automotive cultures and everyday lives of the communities along the route.

In Malaysia, the programme was shaped around local interests, with rainforest off-road experiences, car enthusiast gatherings, test drives for creators, drives along Genting’s mountain roads and city convoys. Creators from China joined Malaysian editors and enthusiasts to experience the vehicles in different settings, exchange perspectives and develop content for audiences in China and overseas.

A Mid-Autumn Festival gathering at Jam PJ welcomed more than 100 guests. Interest from local media and creators prompted the Team to arrange additional opportunities to experience the vehicles and produce content. These sessions opened the way for further collaboration, extending the programme beyond its original filming schedule and strengthening its engagement with the local automotive community.

The Malaysian Team guided every stage of the local programme, from selecting venues and engaging partners to refining activities in response to participant feedback. This local insight ensured that the tour connected directly with Malaysia’s motoring culture and the interests of its communities.

Bringing the BitAuto Experience Closer to Consumers

The tour culminated in a five-day showcase at MyTOWN Shopping Centre in Kuala Lumpur. Visitors were invited to explore the vehicles up close, step inside their cabins and speak with the Team . The display attracted a steady flow of interest throughout its run, with participation increasing further over the weekend.

Based on estimates from mall footfall data and on-site observations, MyTOWN recorded more than 300,000 visits during the showcase period. The event reached an audience of over 100,000, with approximately 30,000 engagements through vehicle viewing, photography, enquiries and cabin experiences.

BitAuto content screenings, platform introductions and conversations with the on-site Team extended the experience beyond the vehicles themselves. Visitors could discover the platform’s automotive content and services, access model information and explore guidance for their Next vehicle purchase. Many downloaded the BitAuto app during their visit, continuing their engagement with the brand through its digital platform.

The showcase also welcomed Malaysian creators from the automotive, technology and lifestyle sectors. Coverage in Chinese, English, Malay and Cantonese broadened the programme’s reach across language groups and interests, introducing BitAuto to audiences beyond the established car enthusiast community.

Extending the Experience Through Content

The journey continued online through a sustained programme of content across social platforms in China and overseas. Travel features by Tengyi Technology’s creators, on-site reporting by local editors and first-hand accounts from Malaysian media and key opinion leaders (KOLs) brought distinct perspectives to the cross-border drive, cultural visits, community gatherings and mall showcase.

During the programme, Alphabet Trends search interest in “BitAuto” in Malaysia increased by more than 5,000%. Together with participation on the ground and coverage across social channels, this rise reflected heightened local interest in the brand.

Building Lasting Connections in Malaysia

“In Malaysia, for Malaysia” continues to guide BitAuto’s approach to the market. The tour brought this commitment to life through a programme conceived and delivered with local insight. Its Malaysian Team identified audience interests, coordinated activities and brought local partners together, drawing on automotive expertise and content capabilities developed in China to create experiences that invited participation and conversation.

The programme also established practical foundations for future local events and content partnerships. Collaboration between creators across borders, participation by Malaysian communities and continued engagement through BitAuto’s platform provided experience that can be carried into future initiatives.

Building on the relationships formed during the tour, BitAuto will continue to place the needs of Malaysian car buyers and owners at the centre of its local operations. Through specialist automotive information, locally relevant content and ongoing collaboration with Malaysian media, creators and car enthusiast communities, the brand will continue to develop lasting connections with the people it serves.

Company: BitAuto
Contact Person: Han Ying
Email: news@bitauto.com
Website: Bitauto.my
Telephone: 010 – 68616666 
City: Beijing

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