Dollar General Debuts Exclusive Simply for You by Hallmark® Holiday 2026 Collection

Holiday décor, entertaining essentials and giftable items starting at just $1

GOODLETTSVILLE, Tenn.--(BUSINESS WIRE)-- Dollar General (NYSE: DG) is helping customers decorate, entertain and celebrate affordably this holiday season with the introduction of the exclusive Simply for You by Hallmark® Holiday 2026 Collection, available only at Dollar General .

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Priced from $1 to $15, more than 70% of the collection is available for $5 or less, making it affordable for customers to refresh their holiday décor, prepare for seasonal gatherings or check a few gifts off their holiday shopping lists.

Beginning the week of September 20, customers can shop a curated assortment of more than 30 holiday-themed items featuring festive décor, entertaining essentials and thoughtful gifts, all designed to help customers celebrate the season without overspending.

Priced from $1 to $15, more than 70% of the collection is available for $5 or less, making it affordable for customers to refresh their holiday décor, prepare for seasonal gatherings or check a few gifts off their holiday shopping lists. Value-focused items include kitchen towels, tablecloths, spice jars and decorative word blocks, while giftable offerings include paint-by-number kits, puzzles, snack boxes and notebooks.

The collection also includes seasonal favorites such as a 40-ounce tumbler, 18-ounce candle, framed canvas and snow globe.

"We're excited to introduce the Simply for You by Hallmark Holiday 2026 Collection exclusively at Dollar General ," said Natalie McConnell, vice president and division merchandise manager at Dollar General . "Hallmark is one of the most recognized and trusted brands among our customers, making it a natural fit for Dollar General . This collection allows us to offer holiday décor and gifting options from a brand customers know and love at prices that help their budgets go further."

Customers can find the collection at approximately 19,500 of Dollar General ’s more than 21,000 stores in 48 states. For more information, visit dollargeneral.com.

About Dollar General Corporation
Dollar General Corporation (NYSE: DG) is proud to serve as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of July 31, 2026, the Company’s 21,148 Dollar General , DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor from our high-quality private brands alongside many of the world’s most trusted brands such as Coca Cola, PepsiCo /Frito-Lay, General Mills , The Hershey Company , J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble and Unilever .

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Source: Dollar General Corporation