Shapellx Celebrates 7th Anniversary With Online Campaign, New Product Launches and Community Event

The shapewear brand marks seven years of comfort-led innovation with milestone storytelling, featured product launches, a limited-time anniversary offer and an in-person celebration with Modern Day Wife’s What She Said

ORLANDO, Fla., Sept. 09, 2026 (GLOBE NEWSWIRE) -- Seven years ago, Shapellx set out to rethink what shapewear could be. Today, the brand is marking its seventh anniversary with a series of online and in-person celebrations. The online campaign will feature the brand’s seven-year journey, consumer stories, new product launches and limited-time offers, while the in-person celebration will bring together influencers, consumers, media and community members at W Hotel in Dallas in collaboration with Modern Day Wife’s What She Said.

Online Anniversary Celebration

• From September 9 through September 22, Shapellx will host its 7th Anniversary Sale, offering a Buy 2, Get 1 Free promotion sitewide. The limited-time offer invites shoppers to explore the brand’s shaping essentials, versatile bodysuits, smoothing shorts and everyday support styles.
• As part of the campaign, Shapellx will spotlight two anniversary products: the MistWeave™ Ready-To-Go Full Coverage Bodysuit and the 9TO9™ Effortless Tummy Control Short.

The MistWeave™ Ready-To-Go Full Coverage Bodysuit combines five everyday essentials in a single design: a bra, bodysuit, panty, snag-resistant tights and arm shaping. Targeted shaping through the midsection provides a smooth, supported foundation, while the long-sleeve design and sheer tights offer added coverage for cooler-weather dressing. The versatile silhouette can be styled under dresses, skirts, trousers and other layered looks, making it suitable for workdays, dinners, special occasions and nights out.

The 9TO9™ Effortless Tummy Control Short is designed to provide targeted tummy control in a lightweight, breathable construction. Its warp-knit construction creates a flexible fit that moves with the body, while breathable Lycra® yarn supports airflow and a comfortable wearing experience. The shorts provide smoothing coverage through the midsection and upper thighs while maintaining ease of movement, offering a practical base layer for a range of everyday and occasion looks.

Together, these featured products reflect how Shapellx continues to bring its approach to shaping into everyday life. The anniversary campaign will also look beyond individual products to the ideas, milestones and consumer experiences that have shaped the brand over the past seven years.

On September 9, the first day of the anniversary celebration, Shapellx will release “Shapellx: A Journey of Redefining Confidence,” a video centered on the brand’s belief that shapewear can shape more than bodies. The video explores how Shapellx has continued to redefine what shapewear can be over the past seven years, with a focus on confidence, comfort and a new definition of beauty. It also highlights the evolution of the brand’s product innovation and philosophy.

Shapellx will also launch “The Moment That Shaped Us,” a consumer storytelling series celebrating the meaningful moments consumers have shared with the brand over the years. Seven videos will be released throughout the anniversary campaign, bringing these stories to life. Together, they reflect the experiences that have become part of Shapellx’s seven-year journey.

From Online Celebration to Community Connection in Dallas

The Dallas celebration will feature panel discussions centered on women and confidence, fireside conversations, a fashion show, brand activations and interactive experiences, creating an engaging setting for conversations around women, confidence, fashion, entrepreneurship and self-expression.

The event will also reflect Shapellx’s longstanding belief in individuality, celebrating women across different shapes, styles and identities and the many ways confidence can be expressed.

Seven Years of Rethinking Shapewear

• Since its founding, Shapellx has worked to develop shapewear for real bodies, real wardrobes and a range of wearing occasions. Through its Comfort-First Engineering approach, the brand combines different fabrics, garment constructions, compression technologies and seamless knitting techniques to develop solutions for varying body needs and lifestyles.
• Shapellx’s innovation has also extended to the materials used in its products. Through the OceanHug™ collection, the brand has explored the use of oyster shells, which are ground and processed into fibers for textile production. This approach reflects a broader focus on developing materials that consider fabric feel, breathability, overall wearing experience and material sustainability alongside shaping performance.
• The brand has also broadened its focus beyond apparel through strategic collaborations and community conversations. In April, Shapellx and Shopify co-hosted the Power From Within event in SoHo, New York, bringing attention to women’s entrepreneurship, career growth, resilience and community, bringing attention to women’s entrepreneurship, career growth, resilience and community. The event reflected Shapellx’s broader interest in how confidence, connection and support can extend beyond clothing into women’s professional and personal lives.
  

Design Recognition and Growing Media Attention

Shapellx’s commitment to product and design innovation has been recognized by international design organizations, with several products receiving awards in recent years. Notable examples include the BOOT-YEAH™ MeshSmooth™ Butt-Lifting Bodysuit, which received Gold at the 2025 American Good Design Awards; the Smart Sculpt™ Ribbed Cutout-Front Tummy Control Swimsuit, which received Gold at the 2025 NY Product Design Awards; and the MistWeave™ Skin Flow Full Coverage Bodysuit, which received Silver at the 2025 International Design Awards (IDA), among other recognitions.

In 2026, Shapellx swimwear has also received significant media attention from major outlets, with coverage spanning publications such as InStyle, Business Insider, Glamour, HuffPost, CNN Underscored and Yahoo Shopping, among others.

“Over the past seven years, Shapellx has grown from a vision of more comfortable, confidence-building shapewear into a brand shaped by constant product innovation and an incredibly meaningful community,” said Shane Shi, Vice President of Shapellx. “We have continued to evolve how we think about support, comfort, materials and design, while listening to the people who wear our products every day. As we enter our Next chapter, we are committed to creating even more thoughtful solutions and expanding the conversations that empower women to feel confident in every part of their lives.”

As Shapellx marks seven years, the anniversary offers an opportunity to reflect on how the brand has evolved while looking ahead to what comes Next . The journey continues as Shapellx explores new possibilities for shapewear and the role it can play in women’s everyday lives. To learn more about Shapellx and its seventh anniversary, visit Shapellx.com.

ABOUT SHAPELLX
Shapellx is a full-category shapewear brand built on cutting-edge shaping technology and refined design aesthetics. Through PREMIUM international retailers such as Nordstrom and its own direct-to-consumer platform, Shapellx connects with women who value both fashion and function. The brand is dedicated to empowering confidence through innovative construction, inclusive design, and elevated everyday essentials.

Media Contact: Shapellx@brand-depth.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/fcbefda8-ede9-4d88-8987-0e5c833a82b6