ERGO becomes official partner of Atlético de Madrid

Multi-year partnership with Atlético de Madrid strengthens ERGO’s global brand presence and supports its business and brand strategy in Spain

ERGO Group AG today announced the signing of another high-impact sports sponsorship: ERGO will be an official partner of Atlético de Madrid, one of Spain’s most famous and successful football clubs, with a large global fanbase AND Int. appeal.

In addition to its extensive partnership with the German Football Association (DFB) since 2016, and its sponsorship of Inter Miami CF in the United States – Lionel Messi’s club – ERGO is now also relying on a high-profile football partnership in Spain to significantly increase its brand presence. The new sponsorship is specifically aimed at substantially supporting the recently announced rebranding of the Spanish brand DKV Seguros to ERGO | DKV and thereby strengthening the positioning of the company as one of the leading health insurers in Spain.

Mark Klein, Chief Digital Officer and Member of the Board of Management of ERGO Group AG, says: “The new partnership with Atlético de Madrid positions our brand on one of the strongest football stages in the world. It once again underlines our ambition to further significantly expand ERGO as a leading insurance brand in all our markets. I am very much looking forward to a successful and long-term collaboration with Atlético de Madrid.”

Óscar Mayo, Chief Revenue and Operations Officer of Atlético de Madrid, adds: “We are delighted to strengthen our commitment to the health and wellbeing of all our athletes and supporters alongside a company that is a benchmark in its sector and holds itself to the highest standards of quality. The national AND Int. growth of ERGO and DKV Seguros is fully aligned with our values and our ambitions for growth, proximity and excellence in customer care, and we are thrilled to welcome ERGO | DKV to the Rojiblanco family.”

As part of the multi-year sponsorship agreement, ERGO has secured, among other rights, exclusivity as the “Official Insurance Partner of Atlético de Madrid”. Atlético de Madrid’s men’s and women’s first teams will wear match and training shorts featuring ERGO | DKV co-branding in LaLiga and Liga F, Copa del Rey and Copa de la Reina, and the Spanish Super Cup. In addition, the sponsorship includes prominent perimeter advertising at home matches, logo presence at press conferences, on interview backdrops and across the club’s digital and social media channels, as well as joint marketing activities.

The ERGO | DKV brand will also be visible in the future Sports City. The Sports City is an innovative urban development project by the club in cooperation with the City of Madrid, centered around the expanded Riyadh Air Metropolitano stadium area. With venues opening progressively from 2027, the site will become a year-round destination for various sports, leisure and lifestyle activities. ERGO | DKV will be title sponsor of the surf academy, present as a brand in the top golf and padel areas and will also operate its own ERGO | DKV retail space.