Here for Our Communities on Customer Experience Day and Every Day

At Dollar General , customer experience is making shopping more convenient, rewarding and accessible for the millions of customers we serve every day. As America's neighborhood general store, we are committed to offering affordable products and services that help customers save time and money.

In recognition of Customer Experience Day on May 15, we’re highlighting how that commitment has been reflected through five recent national awards celebrating the Company’s leadership in data, digital engagement, loyalty and customer experience.

Customer-First Leadership: Lydia Thacher Is Powering Dollar General 's Digital Experience

Lydia Thacher, DG's vice president of digital commerce, was named an honoree in the 2026 Consumer Goods Technology Data Leadership Awards. The awards recognize leaders who are delivering transformative results for customers, business partners or organizations, and highlights Lydia and team's work in advancing DG's digital commerce strategy through data-driven decision-making, enabling a more seamless, personalized and convenient shopping journey for customers across our 21,000+ stores.
 

Digital Convenience: CIO 100 Award for Same Day Delivery

Dollar General ’s technology and digital teams earned a 2026 CIO 100 Award for Customer Experience & Digital Engagement for DG’s same day delivery service, myDG Delivery. The CIO 100 Awards honor organizations that use technology to deliver measurable business outcomes, including innovation, operational efficiency and long-term competitiveness.

myDG Delivery allows customers to order products online or through the DG App – from household essentials to food and beverages, cleaning supplies and more – and receive them the same day, bringing the convenience of DG’s everyday low prices directly to customers' doors.
 

Loyalty That Delivers: myDG Earns Five Stars

Dollar General 's myDG loyalty program was included in USA TODAY's 2026 America's Best Loyalty & Rewards Programs list, earning a perfect 5 out of 5 stars in General Merchandise - Mass Merchant and Variety category. This recognition reflects the retailer's focus on delivering a loyalty experience that is simple, valuable and customer friendly. The annual list, created by USA TODAY and Plant-A Insights Group, recognizes companies across industries with strong customer loyalty and rewards programs.

myDG members gain access to savings and perks such as digital coupons, personalized offers, a built-in shopping list tool within the DG App, and exclusive member-only deals and promotions.
 

Building Better Customer Experiences, Every Day

Dollar General continues to invest in solutions that make shopping easier and more rewarding for customers nationwide – earning the Company two additional recognitions from USA TODAY: inclusion on the 2026 Most Trusted Brands list and 2026 America’s Best Stores list. These recognitions, coupled with the myDG accolades, reflect Dollar General 's ongoing commitment to digital innovation and our belief that great customer experience starts with knowing what our customers need: value, convenience and access.

Explore Dollar General 's award-winning customer experience tools, including myDG and Same Day Delivery, at DollarGeneral.com.