Spain Loyalty Business Report 2026: A $2.21 Billion Market by 2030 - Market is Competitive but Structurally Stable, Dominated by Large Retail Groups and Supported by Bank-led Rewards Ecosystems

The Spanish loyalty market's growth is fueled by retail dominance, app-based execution, and savings-oriented promotions, creating opportunities in retail integration, app-first approaches, financial services partnerships, and compliance with data protection. The focus remains on operational control and digital transformation.

Dublin, Feb. 10, 2026 (GLOBE NEWSWIRE) -- The "Spain Loyalty Market Size & Forecast by Spend Value Across 100+ KPIs by Program Type, Channel Mix, Sector, Embedded Loyalty Penetration, and Platform Spend Segmentation - Databook Q1 2026 Update" report has been added to ResearchAndMarkets.com's offering.

The loyalty market in Spain is expected to grow by 16.5% annually, reaching US$1.31 billion by 2026. The loyalty market in the country has experienced robust growth during 2021-2025, achieving a CAGR of 18.9%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 13.9% from 2026 to 2030. By the end of 2030, the loyalty market is projected to expand from its 2025 value of US$1.12 billion to approximately US$2.21 billion.



The Spanish loyalty program market is shaped by retail-led dominance, savings-oriented value propositions, and increasing reliance on app-based execution. Loyalty functions as a practical extension of everyday shopping and financial activity rather than as a standalone engagement layer. Over the forecasting period, these trends are expected to deepen, with operational integration, targeted promotions, and regulatory discipline continuing to define how loyalty evolves in Spain.

The Spanish loyalty program market is competitive but structurally stable, dominated by large retail groups and supported by bank-led rewards ecosystems. Competition centres on execution quality, digital integration, and regulatory readiness rather than on program proliferation or disruptive entry. Over the forecasting period, the landscape is expected to evolve incrementally, with incumbents strengthening operational control and partnerships, and new entrants influencing how loyalty is delivered rather than who controls it.

Competition is rooted in a mature, retail-led loyalty environment

Spain's loyalty market is well established, with most major consumer-facing sectors already operating long-running programs. Competitive intensity is therefore defined by optimisation of existing schemes rather than by the launch of new loyalty propositions. Loyalty is treated as an operational capability closely linked to pricing, promotions, and customer retention, limiting space for disruptive standalone entrants and favouring incumbents with scale and national reach.

Grocery and mass retail groups anchor competitive dynamics

The competitive landscape is led by large retail groups with extensive store networks and frequent customer interaction. Mercadona, Carrefour Espana, and El Corte Ingles operate loyalty programs embedded into everyday shopping, fuel purchases, and digital coupons.
These players compete primarily on execution app usability, targeted promotions, and integration across physical and online channels rather than on differentiated reward structures. Their scale and household penetration create high switching costs for consumers.

Financial institutions reinforce loyalty through card- and account-linked rewards

Banks represent a parallel competitive force in the Spanish loyalty market. CaixaBank and Banco Bilbao Vizcaya Argentaria continue to embed rewards and benefits into card usage and bundled banking propositions. These programs compete by encouraging primary card usage and deepening customer relationships, rather than by challenging retail-led loyalty directly. As a result, competition between retail and bank loyalty remains indirect but overlapping at the customer level.

New entrants focus on enablement and niche propositions

New competitive entry in Spain is concentrated at the technology and enablement layer. Loyalty technology providers, CRM platforms, and retail media enablers offer tools for digital coupons, personalisation, and consent management to existing retailers and banks. These entrants rarely launch consumer-facing programs at scale; instead, they compete to supply infrastructure and execution capabilities, raising operational standards without materially altering market structure.

Partnerships, consolidation, and regulation reinforce incumbent advantage

Recent partnership activity in Spain has focused on extending functionality within existing retail and banking ecosystems rather than forming broad, independent coalitions. M&A activity affecting loyalty has been selective and capability-driven, typically related to digital commerce, payments, or data infrastructure rather than consolidation of loyalty brands.

Over the past 12 months, continued regulatory focus on pricing transparency, promotional practices, and data protection under the European framework has increased governance requirements for loyalty programs. Large incumbents with established compliance and legal capabilities are better positioned to adapt, reinforcing barriers to entry for smaller or newer operators.

Key Attributes:

Report Attribute	Details
No. of Pages	127
Forecast Period	2026 - 2030
Estimated Market Value (USD) in 2026	$1.31 Billion
Forecasted Market Value (USD) by 2030	$2.21 Billion
Compound Annual Growth Rate	13.9%
Regions Covered	Spain

Report Scope

Spain Retail Sector Market Context

• Spain Retail Industry Market Size, 2021-2030
• Spain Ecommerce Market Size, 2021-2030
• Spain POS Market Size Trend Analysis, 2021-2030

Spain Loyalty Spend Market Size and Growth Dynamics

• Spain Loyalty Spend Market Size and Future Growth Dynamics, 2021-2030
• Spain Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate, 2025
• Spain Loyalty Spend Share by Functional Domains, 2021-2030
• Spain Loyalty Spend by Loyalty Schemes, 2021-2030
• Spain Loyalty Spend by Loyalty Platforms, 2021-2030

Spain Loyalty Schemes Spend Segmentation by Loyalty Program Type

• Point-based Loyalty Program
• Tiered Loyalty Program
• Mission-driven Loyalty Program
• Spend-based Loyalty Program
• Gaming Loyalty Program
• Free Perks Loyalty Program
• Subscription Loyalty Program
• Community Loyalty Program
• Refer a Friend Loyalty Program
• Paid Loyalty Program
• Cashback Loyalty Program

Spain Loyalty Schemes Spend Segmentation by Channel

• In-Store
• Online
• Mobile

Spain Loyalty Schemes Spend Segmentation by Business Model

• Seller Driven
• Payment Instrument Driven
• Other Segment

Spain Loyalty Schemes Spend Segmentation by Key Sectors

• Retail
• Financial Services
• Healthcare & Wellness
• Restaurants & Food Delivery
• Travel & Hospitality (Cabs, Hotels, Airlines)
• Telecoms
• Media & Entertainment
• Other

Sector Channel Views: Loyalty Schemes Spend by Key Sectors and Channels

• Online Loyalty Spend by Sector, 2021-2030
• In-store Loyalty Spend by Sector, 2021-2030
• Mobile App Loyalty Spend by Sector, 2021-2030

Spain Retail Sector Deep-Dive: Loyalty Schemes Spend by Retail Segment

• Diversified Retailers
• Department Stores
• Specialty Stores
• Supermarket and Convenience Store
• Other

Spain Loyalty Schemes Spend Segmentation by Accessibility

• Card Based Access
• Digital Access

Spain Loyalty Schemes Spend Segmentation by Consumer Type

• B2B Consumers
• B2C Consumers

Spain Loyalty Schemes Spend Segmentation by Membership Type

• Free
• Free + Premium
• Premium

Spain Loyalty Spend Split by Embedded vs. Non-Embedded Loyalty

• Embedded Loyalty Programs
• Non-Embedded Loyalty Programs

Spain Loyalty Spend Split by Use of AI / Blockchain

• AI Driven Loyalty Program
• Blockchain Driven Loyalty Program

Spain Loyalty Platform Spend Segmentation by Software AG Use Case

• Analytics and AI Driven
• Management Platform

Spain Loyalty Platform Spend Segmentation by Vendor / Solution Partner

• In-house
• Third-Party Vendor

Spain Loyalty Platform Spend Segmentation by Deployment

• Cloud
• On-Premise

Spain Loyalty Platform Spend Segmentation by Offering

• Software AG
• Services
• Custom Built Platform vs. Off the Shelf Platform

Spain Consumer Demographics & Behaviour (Loyalty Spend Share), 2025

• Age Group
• Income Level
• Gender

Spain Loyalty Program KPIs, Behavioral Metrics & Embedded, 2025

• Primary Loyalty Motivation Split Analysis
• Loyalty Program Breakage Rate Analysis
• Loyalty Program Enrollment Channel Mix Analysis
• Embedded Loyalty Penetration by Channel

For more information about this report visit https://www.researchandmarkets.com/r/tw83do

About ResearchAndMarkets.com
ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

Attachment

• Spanish Loyalty Market

CONTACT: 
CONTACT: ResearchAndMarkets.com 
         Laura Wood, Senior  Press Manager 
         press@researchandmarkets.com
         For E.S.T Office Hours Call 1-917-300-0470 
         For U.S./ CAN Toll Free Call 1-800-526-8630 
         For GMT Office Hours Call +353-1-416-8900