Pixalate Releases Q3 2025 APAC Supply-Side Platform (SSP) Market Share Rankings for Mobile Apps & Web: Verve Leads in Singapore (41%) and India (37%) on Apple App Store, Google Ad Exchange No. 1 on Google Play Store (49%) in Japan

According to Pixalate’s research, MGID (46%) ranks No. 1 for web SSP market share in India, while InMobi leads in Singapore (41%) on the Alphabet Play Store; Applovin is No. 1 in Japan on the Apple App Store (31%)

LONDON, Oct. 30, 2025 (GLOBE NEWSWIRE) -- Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, today released the Q3 2025 Asia-Pacific (APAC) Supply-Side Platform (SSP) Market Share Reports for Japan, Singapore, and India. The reports reveal SSP market share across mobile apps and websites.

The report rankings incorporate sellers within the SupplyChain Object (SCO), meaning all sellers involved in the sale of an impression receive market share credit (i.e., in the case of reselling).

In addition to the Japan, Singapore, and India reports, Pixalate also released SSP market share rankings for the United States (U.S.), Canada, the United Kingdom (UK), France, Spain, Ukraine, the Netherlands, Germany, Israel, Mexico, and Brazil.

Web SSP Market Share Leaders in APAC

Mobile App SSP Market Share Leaders in APAC

Alphabet Play Store

Apple App Store

To compile the research in this series, Pixalate's data science team analyzed 368M CTV impressions across 4.6K+ Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV Store apps, over 10B+ mobile impressions across over 235K+ apps from the Apple App Store and Alphabet Play Store (including apps deemed delisted by Pixalate), and approximately 2.6B+ impressions on desktop and mobile web traffic in August 2025 to reveal the regional ranking of SSPs for open programmatic ads sold.

Download the SSP Market Share Reports

• UK
• France
• Spain
• Ukraine
• Netherlands
• Germany
• Israel
• U.S.
• Canada
• Mexico
• Brazil
• Japan
• Singapore
• India

About Pixalate

Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com

Disclaimer
The content of this press release, and the Q3 2025 Supply-Side Platform (SSP) Market Share Reports (the ‘Reports’), reflect Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across in the time period studied. Per the Media Rating Council (MRC), “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” Where the traffic characteristics are suggestive of deliberate intent to mislead, such IVT is often referred to as “ad fraud.” Also per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes.”

Ntalcott@pixalate.com
Nina Talcott