Digital Advertising Impact at TV-Level: YOC High-Impact Ads Deliver Comparable Effectiveness to 15-Second TV Spots

Digital Advertising Impact at TV-Level: YOC High-Impact Ads Deliver Comparable Effectiveness to 15-Second TV Spots

Berlin, September 2, 2025 – the AdTech company YOC AG (Frankfurt, Prime Standard, ISIN: DE0005932735) has demonstrated in a recent study conducted together with attention analytics specialist Lumen that its proprietary high-impact ad formats achieve advertising effectiveness on par with a 15-second television commercial—and significantly outperform traditional ad formats and social media placements.

The analysis was based on the metric “Attention per Mille” (APM), an industry standard measuring eye contact per 1,000 impressions.

The interactive YOC Mystery Ad® recorded an APM of 5,634 seconds—exceeding the benchmark of a 15-second TV spot, which scored 5,178 seconds. For comparison:

• Standard mobile banners: 244 seconds
• YouTube (skippable): approx. 2,344 seconds
• Instagram/ Meta In-Feed ads: around 2,200 seconds

These data confirm that digital advertising, when applied correctly, can generate the same level of attention as traditional TV advertising.

TV as Reference, Digital as Extension

Television advertising remains a core discipline in brand advertising — especially due to its strong visual impact and reach. However, not all target audiences can be reliably reached via linear channels. Digital ad formats offer a decisive advantage here: they combine high attention levels with precise audience targeting, interactive user experiences, and valid measurability. All proprietary high-impact formats developed by YOC fully support attention-grabbing video ad formats.

“Those who strategically leverage attention can deploy content more effectively, reduce scattering loss, and significantly enhance brand impact. Our YOC high-impact formats combine the emotional power of TV with the benefits of digital advertising—measurable, interactive, and precisely targeted. This is already driving a stronger shift of branding budgets toward the digital channel,” explains Dirk Kraus, CEO of YOC AG. “This not only strengthens our market position but also increases the strategic potential of our business model.”

Attention as a Strategic Success Factor

The study’s findings underline the trend to establish attention as a key performance indicator in advertising effectiveness evaluation. Companies that use attention strategically can plan content more purposefully, optimize media performance, and systematically increase brand impact. High-Impact formats such as the YOC Mystery Ad® offer an effective lever for this—also in international comparison.

The full Case Study including all benchmarks and methodologies is available for download here.

ABOUT YOC

YOC is a technology company that develops software for the digital advertising market. With the help of our programmatic trading platform VIS.X®, we enable an optimal advertising experience for advertisers, publishers, and internet and mobile application users. Advertisers using VIS.X® and YOC’s attention-grabbing ad formats have the opportunity to increase brand and product visibility in conjunction with high-quality ad inventory. Renowned premium publishers offer global media reach and benefit from the high monetization of our VIS.X® platform. The company has been a pioneer in mobile advertising since 2001 and has been listed on the Prime Standard of the Frankfurt Stock Exchange since 2009. 

CONTACT

YOC AG
Greifswalder Str. 212
10405 Berlin
Tel.: +49-30-726162-0
ir@yoc.com