NORMA Group to supply new electric car platform with quick connectors

NORMA Group to supply new electric car platform with quick connectors

Auburn Hills, Michigan, USA / Maintal, Germany, August 25, 2025 – NORMA Group has secured a new contract to supply eM Safe quick connectors for a new platform of electric vehicles by a large US-based car maker. Starting in 2027, NORMA Group will deliver quick connectors for the battery thermal management of the vehicles. Up to 90,000 electric cars are to be equipped every year until 2034. The contract has a volume of around EUR 14 million. The new BEV platform consists of cost-efficient electric vehicles, aiming to support expansion of electric mobility among a wide range of customers.

CEO Mark Wilhelms: “We have a longstanding relationship with the OEM, as we have been supplying them with joining technology for combustion engine cars for many years. We are now excited to collaborate on the road towards electric mobility. With our engineering expertise, global quality standards and certifications, we are an ideal development partner for car makers broadening their portfolio of low-emission mobility.”

The eM Safe quick connector is specifically tailored to meet requirements in battery-electric vehicles and includes a flow-optimized geometry to support a consistent pressure level of the cooling fluid. The quick connector was designed according to standards of the SAE (Society of Automotive Engineers), thus catering to international markets. With two sealing O-rings, the connector offers a redundancy, helping to prevent leaks. In the assembly process, the connection can only be locked when the spigot is correctly positioned and securely connected. This so-called Poka-Yoke function prevents assembly error, adding extra safety to the connection in the battery thermal management system.

Michael Potts, President Mobility & New Energy at NORMA Group, stresses: “In electric vehicles, leak-free connections are vital to delivering safe, reliable vehicle performance. Our eM Safe quick connector stands out by combining top-tier safety, effortless handling, and exceptional performance – making it the smart choice for modern e-mobility systems.”

NORMA Group manufactures the quick connector at its plant in St. Clair, Michigan, and will deliver to a tier customer in the US.

Additional information on the company is available at www.normagroup.com. Press photos are available from our platform on www.normagroup.com/images.

Contact

NORMA Group SE

Kim Bösken

Junior Group Communications Manager

Email: Kim.Boesken@normagroup.com  

Phone: +49 (0)1522 482 9418

About NORMA Group
NORMA Group is an international market leader in engineered and standardized joining and fluid-handling technology. With around 7,600 employees, NORMA Group supplies customers in over 100 countries with more than 40,000 product solutions. NORMA Group supports its customers and business partners in responding to global challenges such as climate change and the increasing scarcity of resources. NORMA Group’s products help reduce emissions harmful to the climate and use water more efficiently. Its innovative joining solutions are used in water supply, irrigation and drainage systems, vehicles with conventional and alternative drive systems, ships and aircraft, as well as buildings. NORMA Group generated sales of around EUR 1.2 billion in 2024. The company has a global network of 25 production sites and numerous sales offices in Europe, North, Central and South America and the Asia-Pacific region. Its headquarters are located in Maintal near Frankfurt/Main. NORMA Group SE is listed on the Frankfurt Stock Exchange in the regulated market (Prime Standard) and is a member of the SDAX.