MarketsandMarkets Launches AI Sales Analytics Hub to Help B2B Sales Teams Spot Revenue Shifts Before They Hit the CRM

Delray Beach, FL, Aug. 08, 2025 (GLOBE NEWSWIRE) -- MarketsandMarkets today announced the launch of the AI Sales Analytics Hub within its proprietary SalesPlay platform - a breakthrough, AI-powered sales analytics solution that helps B2B sales teams detect revenue opportunities before they surface in traditional CRMs.

While most teams rely on outdated dashboards and historical reporting, SalesPlay's forward-looking analytics leverages AI signals, buyer intent data, and ecosystem shifts to spot emerging opportunities in real-time — giving sales reps a clear early-mover advantage.

"Sales performance must evolve from static dashboards to real-time enablement. With MarketsandMarkets SalesPlay, every seller can perform like the top 1% - spotting, winning, and growing deals with precision." said Sonali Nanda, Chief Product Officer at MarketsandMarkets.

She added, "The future of sales isn’t in reporting what happened or dissecting transcripts—it’s in enabling what’s next. SalesPlay powers every seller to grow pipeline with fresh ideas, secure more first meetings with the right contacts and hyper-personalized outreach, and close faster with pitch stories, business cases, prompters, and next steps that drive action."

Powered by a network of six AI agents, the platform monitors live market signals, tracks buyer patterns, and detects organizational changes — surfacing high-potential account intelligence and preparing reps with ready-to-send presentations, personalized messaging, ROI frameworks, and strategic talk tracks.

Key Features:

• Early Opportunity Detection: Spot deals before they appear in the pipeline.
• Built-in Sales Enablement: Auto-generated sales kits tailored to each buyer.
• Hyper-Personalization: Unified platform with persona-specific materials and GTM signals.

The launch addresses rising demand for predictive sales intelligence in a competitive B2B landscape, where traditional lead gen methods are falling short. Early adopters report improved rep efficiency, faster opportunity qualification, and increased win rates.

CONTACT: About MarketsandMarkets

MarketsandMarkets™ has been recognized as one of America's Best Management Consulting Firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. With the widest lens on emerging technologies, we are proficient in co-creating supernormal growth for clients across the globe.

Today, 80% of Fortune 2000 companies rely on MarketsandMarkets, and 90 of the top 100 companies in each sector trust us to accelerate their revenue growth. With a global clientele of over 13,000 organizations, we help businesses thrive in a disruptive ecosystem.

The B2B economy is witnessing the emergence of $25 trillion in new revenue streams that are replacing existing ones within this decade. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we collaborate with several Forbes Global 2000 B2B companies to keep them future-ready. Our insights and strategies are powered by industry experts, cutting-edge AI, and our Market Intelligence Cloud, KnowledgeStore™, which integrates research and provides ecosystem-wide visibility into revenue shifts.

To learn more about the AI Sales Analytics Hub or schedule a personalized demo, visit SalesPlay or follow us on LinkedIn, Twitter, and  Meta .

Contact:
Mr. Rohan Salgarkar
MarketsandMarkets™ INC.
1615 South Congress Ave.
Suite 103, Delray Beach, FL 33445
USA : +1-888-600-6441
Email: sales@marketsandmarkets.com
Visit Our Website: https://www.marketsandmarkets.com