Philippines Tobacco Industry Report 2025 | Economy Cigarette Brands Thrive as Filipino Consumers Tighten Budgets

Philippines' tobacco market declines in 2024 as smoking prevalence drops. Higher cigarette taxes raise retail prices, deterring consumption amid economic challenges. Economy brands thrive. The report provides insights into market size, trends, and forecasts to 2029. Explore key dynamics, major players, and strategic factors.

Dublin, July 02, 2025 (GLOBE NEWSWIRE) -- The "Tobacco in the Philippines" report has been added to ResearchAndMarkets.com's offering.

Tobacco in the Philippines witnessed further decline in volume terms over 2024, in line with the falling smoking prevalence. The higher excise tax on cigarettes pushed up retail prices and deterred consumption, especially among the many consumers still facing high costs of living. Economy cigarette brands performed well in 2024 as many consumers remained cautious with spending and dealt with tighter household budgets.

The Tobacco in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, E-Vapour Consumables (Illicit+Legal), Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tobacco market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Key Topics Covered:

EXECUTIVE SUMMARY

• Tobacco in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retail developments
• What next for tobacco?

OPERATING ENVIRONMENT

• Legislation
• Legislative overview
• Summary 1 Legislation Summary at a Glance
• Minimum legal smoking age
• Smoking prevalence
• Tar levels
• Health warnings
• Plain packaging
• Advertising and sponsorship
• Point-of-sale display bans
• Smoking in public places
• Low ignition propensity (LIP) cigarette regulation
• Flavoured tobacco product ban
• Vapour products

PRODUCTION/IMPORTS/EXPORTS

CIGARETTES IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Cigarettes witness further decline in retail volume sales
• Philip Morris International Fortune Tobacco Corp remains category leader
• Small local grocers dominate the distribution of cigarettes

PROSPECTS AND OPPORTUNITIES

• Cigarette consumption will continue to decline in the Philippines
• Strategic focus on alternatives will enable incumbents to mitigate falling sales of cigarettes
• Small local grocers will remain key distribution channel whilst illicit trade rises

TAXATION AND PRICING

• Taxation rates
• Table 10 Taxation and Duty Levies 2019-2024
• Average cigarette pack price breakdown
• Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CIGARS, CIGARILLOS AND SMOKING TOBACCO IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Cigars and cigarillos remains buoyant amid steady demand
• Tabacalera Inc maintains its solid lead in cigars/cigarillos
• Tobacco specialist retailers is key channel for cigars and cigarillos

PROSPECTS AND OPPORTUNITIES

• Cigars and cigarillos anticipated to grow steadily
• Brand promotions will target young adult smokers
• Flavoured cigarillos should stimulate consumer interest

SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• E-vapour and heated tobacco registers robust value growth
• Philip Morris International Fortune Tobacco Corp leads heated tobacco while closed vaping systems remain fragmented
• Specialist retailers and e-commerce are important channels for e-vapour and heated tobacco products

PROSPECTS AND OPPORTUNITIES

• Regulation of e-vapour products offers long-term benefits for the industry
• Convenience will drive shift to closed vaping systems
• Leading players to spearhead innovation in heated tobacco

For more information about this report visit https://www.researchandmarkets.com/r/9htdhc

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