Aive raises 12 million euros to become the world's leader in automated video post-production

PRESS RELEASE
Paris, June 5^th 2025

Aive raises 12 million euros to become the world's leader
in automated video post-production

• Its AI creative co-pilot is capable of generating - in just a few clicks - from a single original video, any desired variation of content (length, format, subtitles, localization...).
  
  
• On the market since early 2024, Aive's proprietary technology has already won over more than 40 customers, including Stellantis, LVMH , Clarins, Groupe Seb, Meetic , Publicis Groupe , IPG, Datawords and Omnicom Group .
  
  
• This Series A, led by Invus, aims to accelerate the large-scale deployment of Aive, whose objective is to become the world leader in this fast-growing market.
  
  

Paris, June 5th 2025 – Video post-production automation platform Aive raises €12 million in Series A funding, led by international investment firm Invus. This round of financing, which comes just over a year after the launch of its solution, supports Aive's ambition to become the global reference in a fast-expanding video market, based on its proprietary MGT (Multimodal Generative Technology) - a unique innovation that combines artificial intelligence, creativity and performance.

Create better, faster - in the age of omnipresent video

Video content has exploded in the last ten years and now accounts for over 80% of all digital content consumed. For brands, agencies and media, creating personalized content, tailored to each platform and audience, has become essential. But this need generates a considerable workload: nearly half of creative professionals say they spend more than 50% of their time on repetitive adaptation tasks. Aive responds to this challenge with a solution capable of automatically producing an optimized version for each channel, format or objective, from a single video.

Proprietary technology dedicated to enhancing creative performance.

Founded in 2019 by Olivier Reynaud, one of the co-founders of Teads (acquired by Altice in 2017), and Rudy Lellouche, former Adyoulike executive, Aive officially entered the market in January 2024 after an intensive R&D phase.

At the heart of Aive: an exclusive and proprietary technology “MGT” (Multimodal Generative Technology), which combines Generative AI, Analytical AI and multimodal analysis (image, sound, text, emotions, rhythm...). Its technological engine is based on a genetic algorithm capable of generating up to 100,000 back-end variations from a user-defined creative prompt. It automatically selects the best version, according to precise marketing objectives: performance on a social network, emotional impact, branding, storytelling... This result is presented via a creative AI co-pilot, which highlights the strengths of the proposed version, suggests concrete adjustments, and helps achieve a tailor-made performance score.

“Thanks to the convergence of AI Analytics, Generative AI, and our genetic optimization technology, Aive doesn't just automate creation: it maximizes performance. We've seen our customers achieve up to 2.5x more conversions and an average 30% reduction in cost of acquisition.”
— Rudy Lellouche, CPTO & Aive cofounder

A solution designed for large companies in all sectors

Aive was designed for the requirements of large organizations, with technology that is 100% secure, hosted in Europe, and adaptable to the constraints of international groups. Its data-first approach aligns every piece of content with a clear performance objective, while guaranteeing creativity and brand consistency. The platform is used in all industries - luxury, retail, media, entertainment, FMCG, automotive... - and on all types of content: ads, stories, trailers, organic videos, internal content, movies or TV shows.

Aive's “AI creative co-pilot” is 30 times faster (from tens of hours to a few minutes) and 20 times more cost-effective than non-automated solutions currently on the market. While its solution is aimed primarily at creative teams, professionals or semi-professionals with video needs (marketing, social media, communication...) the company hopes in the longer term to see its technology embraced by small and medium-sized businesses, or even content creators.

Rapid growth and world-class customers

Launched commercially in early 2024, Aive has already been adopted by over 40 international groups, including Stellantis, LVMH , Clarins, Groupe Seb, Meetic , Publicis Groupe , IPG, Datawords and Omnicom Group . With more than a million euros in annual recurring revenues, including 15% generated in the United States, the startup is entering an acceleration phase. With a staff of 20, Aive plans to triple its workforce by the end of 2026 to strengthen its technological lead and expand internationally.

“Our mission is simple: enable brands to produce videos more effectively, more quickly, and with a level of security and personalization to match their challenges. This fundraising will enable us to take a new step in our development and confirm our global ambition.”
— Olivier Reynaud, CEO & Aive cofounder

“Aive combines performance, scalability, and creative intelligence in a single platform. We believe in their ability to redefine video production standards on a global scale, and we're delighted to partner with Olivier and Rudy in this new phase of development.”
— Benedetto Staccia, Managing Director, Invus

Aive will be attending Viva Technology – 2025 Edition, Europe’s biggest startup and tech event, from June 11 to 14, at the AWS E11-004 space.

About Aive
Founded in 2019 in Paris by Olivier Reynaud (CEO) and Rudy Lellouche (CPTO), Aive is the first artificial intelligence platform dedicated to automating video post-production for businesses. Its mission: to support creative teams with a creative AI co-pilot and cutting-edge proprietary technology, MGT (Multimodal Generative Technology), able to automatically edit, personalize and optimize different versions of content, whether it comes from a single source video or a mix of several videos. Each version is then adapted to the targeted formats, channels and distribution objectives. Designed for all sectors - brands, agencies, media, TV, cinema... - Aive aims to become the world leader in automated video post-production.

About Invus
Since 1985, Invus has supported entrepreneurs in developing ambitious projects and transforming their business sectors. With a continuous capital structure of over $10 billion under management and offices in North America, Europe and Asia, Invus' investments are focused on the software, consumer and life sciences sectors.

Press Contacts - Agence Raoul
Célia Jacquemond - celia@agenceraoul.com - 06 89 53 25 18
Chiara Serafini - chiara@agenceraoul.com - 06 63 64 18 03

Attachments

• Olivier Reynaud & Rudy Lellouche, cofounders of Aive
• Aive's platform