naoo AG Significantly Increases Order Intake in Early 2025

Media Release

naoo AG Significantly Increases Order Intake in Early 2025

• naoo Group's order intake rises by 12.3% year-over-year in Q1 2025 to CHF 4.49 million
• Number of commissioned customer campaigns up 39.9%
• Strategic integration of Kingfluencers shows strong operational impact
• Strong growth in influencer markets worldwide and in the DACH region

Zug/Zurich, May 27, 2025 – naoo AG (ISIN: CH1323306329, WKN: A40NNU) significantly improved its operational performance in the first quarter of 2025. This is also reflected in a substantial increase in the Group's order intake, which includes its recently acquired subsidiary Kingfluencers AG. In the first three months of 2025 alone, order intake reached CHF 4.49 million – an increase of 12.3% compared to the same quarter of the previous year.

The number of advertising campaign contracts signed reached 298 in Q1 2025, nearly matching the total for the full year 2024, and up 39.9% from the previous year’s quarter (213 campaigns). This positive development highlights not only strong demand from advertisers but also the growing execution capabilities within the naoo Group.

Clients in the first quarter included well-known companies such as Nestlé, BMW , Migros, Coop, and Sunrise. Particularly in demand were ambassador campaigns, influencer-driven event activations, and integrated multichannel campaigns centered around audience-specific content and events.

The influencer marketing conducted in cooperation with subsidiary Kingfluencers and implemented via the naoo platform is becoming an integral part of efficient and targeted brand communication both globally and regionally. According to the latest 2025 Influencer Marketing Benchmark Report by Influencer Marketing Hub, the global market volume is projected to reach USD 32.55 billion in 2025 – a growth of over 35% compared to the previous year. In the DACH region, market studies estimate a market volume of over EUR 1.3 billion in 2025 – with annual growth rates of 12 to 15%. This dynamic market environment offers ideal conditions for the naoo Group to further expand its position as an innovation-driven social media provider with impact at all levels.

About naoo

naoo AG operates a next-generation social media platform that connects people based on their interests and preferences, offering a unique user experience through gamification and personalized content. With its points and rewards system, naoo incentivizes user engagement and allows users to benefit from their activity on the platform. Naoo’s business customers can publish offers on the platform tailored to the individual needs of the users and motivate them to visit their business locations by awarding naoo points. Headquartered in Zug, Switzerland, naoo AG is listed on the Düsseldorf Stock Exchange (Ticker Symbol: NAO, ISIN: CH1323306329). For more information: https://www.naoo.com

About Kingfluencers 

Kingfluencers is a company of naoo AG and operates as a specialized agency brand within the naoo group.Kingfluencers is Switzerland’s leading agency for influencer and social media marketing. Since its founding in 2016, the company has established itself as a key partner for brands looking to create authentic and impactful digital campaigns. With a comprehensive network of over 3,000 influencers, data-driven strategies, and an in-house AI-powered campaign platform, Kingfluencers offers brands innovative solutions to optimize their digital reach. The company combines performance marketing with storytelling and covers all relevant channels—from Instagram, TikTok, and YouTube to B2B influencer marketing and employee advocacy. With its interdisciplinary team, Kingfluencers is setting new benchmarks for creative, data-driven, and targeted influencer marketing in Switzerland and beyond.

Contact Details

Media and Investors
Karl Fleetwood, Chief Operating Officer, karl.fleetwood@naoo.com

Axel Mühlhaus / Jessica Pommer
edicto GmbH
Eschersheimer Landstr. 42
60322 Frankfurt a.M.
Tel.: +49 (0) 69 905505-52
E-Mail: naoo@edicto.de

Users and Community
Benjamin Duthaler, Head of Community Management, benjamin.duthaler@naoo.com