Stock info Apple | Filter  Basic-Info

Stock: Apple (US large caps), ISIN: US0378331005

Last Price 171.37 Max Price 196.45
Min Price 157.65 1 Year return -3.49
Sector Technology Subsector Hardware & Equipment
Annual report 2020

Apple is a manufacture of personal computers and hardware entertainment. Products from Apple are the MAC OS X operating system, the iPod, and a wide range of software products. Apple ’s stocks are traded in New York and the company is a component of the NASDAQ 100-index (ISIN: US0378331005/ Symol: AAPL).

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Apple Introduction



The company was initiated by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976. The aim of the company was the development and sale of Wozniak's Apple I personal computer. In 1977, the company was incorporated as Apple , Inc. The company showed a significant progress in the sales of computers, including the Apple II which added more revenue to the company.


Leading Company for software and hardware products



Apple has become a prominent American company for manufacturing computer softwares and customer electronics. It is well known for designing a vast variety of Macintosh iPad, iPhones, iPods and computers. The computer software manufactured by the company varies from the iLife, the safari web browser, the iOS, and the iTunes.


The products of the company are available in more than 350 stores in different countries worldwide. These products are also available in an online store offering both hardware and software. In the year 2018, Apple was ranked the top most companies with regard to market capitalization. It is the largest company in the world which has a high profit and revenue generation.. By September last year, this company had nearly 50,000 employees on the full term basis. Apparently the company has a very established reputation in the electronics industry. The shares of this company are traded on the NASDAQ stock exchange market.


Contact info:Street: 1 Infinite LoopZip Code: 95014City: CupertinoCountry: USAPhone: (408) 9961010Email: info@apple.comWebsite: www.apple.comCEO: Timothy D. CookCFO: Peter Oppenheimer

Sector Review Apple

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Year Turnover Total sector Market share
2019 260,174 502,110 51.82 %
2020 274,515 512,010 53.62 %
2021 365,817 619,110 59.09 %
2022 394,328 648,189 60.84 %
2023 0 0 0.00 %

Advice Apple

Date Label Bank Label Stock Label Advice Label Price Label Diff Label
November 05, 2023 JP Morgan Apple Buy 225.00 23.84 %
June 10, 2023 Jefferies & Co. Apple Buy 210.00 18.40 %
February 20, 2023 UBS Apple Buy 180.00 -2.31 %
January 22, 2023 JP Morgan Apple Buy 180.00 -3.29 %
December 29, 2022 JP Morgan Apple Buy 190.00 -1.89 %
November 08, 2022 UBS Apple Buy 180.00 1.35 %
November 08, 2022 Credit Suisse Apple Buy 184.00 3.49 %
October 31, 2022 Barclays Apple Hold 156.00 -11.18 %
September 10, 2022 Barclays Apple Hold 169.00 -12.11 %
September 10, 2022 Credit Suisse Apple Buy 201.00 5.74 %
September 07, 2022 JP Morgan Apple Buy 200.00 5.27 %
September 07, 2022 Sanford C. Bernstein & Co Apple Hold 170.00 -11.45 %
June 21, 2022 UBS Apple Buy 185.00 -0.55 %
June 05, 2022 Goldman Sachs Apple Hold 157.00 -14.71 %
June 05, 2022 Morgan Stanley Apple Buy 195.00 7.65 %
February 03, 2022 ABN AMRO Apple Hold 130.00 -16.02 %
January 29, 2022 Cowen and Company Apple Buy 200.00 28.02 %
January 28, 2022 Bank of America Merrill Lynch Apple Hold 215.00 33.04 %
January 28, 2022 KBC Securities Apple Hold 165.00 12.75 %
January 28, 2022 Morgan Stanley Apple Buy 210.00 31.45 %
December 13, 2021 JP Morgan Apple Buy 210.00 29.61 %
December 04, 2021 Wedbush Morgan Securities Apple Buy 200.00 26.09 %
November 30, 2021 HSBC Apple Hold 145.00 -3.57 %
November 10, 2021 D.A. Davidson & Co Apple Buy 170.00 18.60 %
October 29, 2021 ABN AMRO Apple Hold 124.00 -22.85 %
September 26, 2021 Barclays Apple Hold 142.00 -10.49 %
September 15, 2021 ABN AMRO Apple Hold 124.00 -24.06 %
September 15, 2021 KBC Securities Apple Hold 142.00 -8.34 %
September 13, 2021 Credit Suisse Apple Hold 150.00 -2.97 %
August 19, 2021 JP Morgan Apple Buy 180.00 3.78 %
July 29, 2021 Credit Suisse Apple Hold 150.00 -4.53 %
July 29, 2021 Goldman Sachs Apple Hold 140.00 -11.99 %
July 29, 2021 UBS Apple Buy 175.00 10.41 %
July 28, 2021 KBC Securities Apple Hold 142.00 -7.71 %
July 25, 2021 JP Morgan Apple Buy 175.00 11.23 %
May 05, 2021 JP Morgan Apple Buy 165.00 3.35 %
April 01, 2021 UBS Apple Buy 142.00 -25.19 %
March 29, 2021 UBS Apple Hold 115.00 -51.93 %
February 08, 2021 RBC Capital Markets Apple Buy 171.00 13.04 %
January 30, 2021 RBC Capital Markets Apple Hold 136.00 -17.42 %



News Apple

Apple's sales on record level according analysts' estimates

Tomorrow the American company Apple will publish its past quarters results. Over the current book year the company from 's total revenue could be around 396.24 billion USD (consensus estimates). The expected revenue would be a record for the company. This is...

Analysts estimate for 2023 decreasing sales Apple

Tomorrow Apple will publish its past quarters results. Over the current book year the company from could achieve a revenue around 387.98 billion USD (consensus estimates). This is slightly lower than 2022's revenue of 394.33 billion USD. Historical revenues...

Apple Card launches 4.15%-yield savings account with Goldman Sachs

Apple (NASDAQ:AAPL) has rolled out an Apple Card high-yield savings account from Goldman Sachs (NYSE:GS), the company said in a release. The account, which has no fees, no minimum deposits and no minimum balance requirements, offers an annual percentage...

Apple seals landmark 10-year deal for Major League Soccer

Apple (NASDAQ:AAPL) has hit a TV streaming milestone, securing a landmark 10-year media rights deal with Major League Soccer. That marks the first major U.S. sports league to dedicate itself to a digital media name. And the deal departs from the norm...

Apple’s bet on India is seismic

By Peter Garnry, Head of Equity Strategy at Saxo Peter Garnry Apple announced yesterday that it will manufacture a portion of its iPhone 14 in India signalling a shift in its supply chain structure. Apple has previously depended on China but with thetensions...

Annual reports Apple

2017 2018 2019 2020 2021

Profile Apple

Apple

Introduction:

Apple Inc., a multinational company of technology, is based in America. Apple's headquarter is in Cupertino, California, and it designs, develops, and sells computer software, online services, and consumer electronics. The company is one of the big five companies in the information technology industry of America.

Hardware products list:

The product list of Apple Inc. includes iPhone smartphone, Apple Watch, Mac personal computer, iPod (portable Media player), iPad, Tablet, Apple Tv (digital Media Player), AirPods Max (headphones), and HomePod (smart speaker line).

Apple's software list:

Apple's software list includes iPad OS, iOS, Watch OS, Mac OS, Tv OS operating systems, Safari web browser, iTunes media player, Shazam music identifier, iWork, iLife creativity, and productivity suites. Professional Applications offered by Apple are Logic Pro, Final Cut, Pro X, and Xcode. Apple Inc.'s online services are iTunes Store, Mac App Store, Apple, Arcade, iOS App Store, Apple TV+, iMessage, Apple Music, and iCloud.

Founders:

The company was initiated in April 1976 by Steve Jobs, Ronald Wayne, and Steve Wozniak to design and sell Wozniak's Apple I (personal Computer). But Ronald Wayne sold his shares in 12 days. In January 1977, Apple Computer, Inc. was the initial name of Apple company, and sales of its both computers (Apple I and Apple II) overgrew.

Apple's worldwide annual revenue:

For the fiscal year, 2020 Apple's total revenue was 274.5$ billion. Apple is one of the most valuable companies globally and is the largest technology company by revenue. It also comes on the 4th number in the largest PC vendor by unit sales from January 2021 and also 4th largest smartphone manufacturer of the world. Apple became the first US-traded company publicly to valuable at over 1 trillion $ in August 2018. In August 2020, it became the first 2$ trillion company. As of 2020, Apple maintains 510 retail stores in more than 22 countries and employs 147,000 employees full time. It operates the world's largest music retailer store known as iTunes Store. More than 1.5 billion Apple's products were used worldwide by people as of January 2020. Apple is a high-level brand loyalty company.

Business History:

Apple launched its first PC (Personal Computer), Macintosh, for sale without programing language in 1984. Sales of Macintosh were initially good but dropped down due to its high price, speed issue, and limited software. This sales downfall triggered a power struggle between CEO John Sculley and Steve Jobs, and Sculley decided to remove Steve Jobs as General Manager of Macintosh. He got consistent support from Macintosh's board of directors. Furthermore, Apple introduced the power book and System 7 with an upgraded operating system, which added networking capabilities and colors to the interface. Power book and other products' success increased the revenue. Mac Addict Magazine named 1989 to 1991 as the "First Golden Age" of Macintosh.

Apple found the Apple II series production extremely expensive and decided to took away sales from Macintosh. Apple released Macintosh LC in October 1990 and started promoting Computer by advising their technical developer support staff to develop applications for Macintosh rather than Apple II and authorizing salespersons to direct consumers towards Macintosh and keep them away from Apple II. So, Apple discontinued in 1993. Apple has also experimented with numerous other unsuccessful products in the 1990s, including portable CD audio players, digital cameras, video consoles, speakers, TV applications, and e-World online service. But none of these products helped Apple's stock price and market share continue to slide.

Apple, Motorola, and IBM formed an AIM alliance to create a new computing platform PowerPC Reference Platform (PReP), which used hardware by Motorola, IBM, and Apple's software in 1994. Apple introduced Power Macintosh in the same year, and it was the first of many Apple computers to use the PowerPC processor of Motorola. Gil Amelio became the CEO of Spindler in 1996. He made significant changes, including cost-cutting and extensive layoffs. After countless flop attempts to modernize Mac OS, Apple purchased NeXT for its NeXT STEP operating system in 1997 and brought Steve Jobs back. When Jobs returned, Apple was only a few weeks away from bankruptcy.

On July 9, 1997, the governors' board discharged Amelio, and Jobs acted as CEO and began to restructure the company's product line. Then Jobs worked collectively with Jonathan Ive to rebuild Apple's reputation. In July 2006, iMac and MacBook Pro became the first Apple computers to use intel's Core Duo CPU. Wall Street Journal stated that Apple was going to build an engineers' team for designing microchips. In 2006 Apple introduced Boot Camp to help users install Windows Vista or Windows XP on Intel Macs alongside Mac OS X. Steeve Jobs resigned from his CEO's position on August 24, 2011, and Cook became the new CEO. Steeve Jobs became the chairman of Apple's company. Steeve Jobs died, making the end of an era for Apple on October 5, 2011.

Apple silicon transition:

On June 22, 2020, during its annual WWDC keynote speech, Apple announced that it would transit the Mac away from intel processors to in-house developed processors. Industry analysts were expecting the announcement; it was noticed by them that Mac featuring processors of Apple would allow better performance than current Intel-based models.

Corporate Identity of Apple:

Ron Wayne designed Apple's first logo. It portrays Sir Isac Newton sitting under the apple tree but was immediately change by Rob Janoff's rainbow apple. Janoff recommended Jobs with different monochromatic themes for the "bitten" logo, and jobs selected it immediately. But jobs insisted on colorizing the logo to humanize the company. Apple's logo was presented with a bitten apple so as not to be confused with a cherry. The colored stripes were conceived on the logo to represent that Apple II could also create graphics in different colors. Apple dropped the rainbow color scheme officially on August 27, 1999, and started using monochromatic logos. Apple used Aqua themed monochrome logo from 1998 to 2003 and glass themed from 2007 to 2013.

Advertisement:

Apple's first slogan, "Byte into an Apple," was composed in the late 1970s. From 1997 to 2002, the saying "Think Different" was used in advertising operations and is still closely correlated with Apple. Apple also has mottoes for distinct product lines — for example, "iThink. Therefore iMac" was practiced in 1998 to develop the iMac, and "Say hello to iPhone" has been practiced in iPhone commercials.

Apple used "Hello" to introduce the original Macintosh, Newton, iMac ("hello (again)"), and iPod. Introducing Macintosh in 1984, with the 1984 Super Bowl advertisement to the latest Get a Mac advert, Apple was known for its efficient advertising and marketing. Apple's product advertisements earned a lot of consideration due to their eye-catching graphics and tunes. Apple has its own YouTube channel, where they release different promotions, tips, and introductions for their latest devices.

Headquarters:

Apple's world corporate headquarter is in Silicon Valley at 1-6 Infinite Loop, Cupertino, California. In California, Apple's campus has six buildings spread on 850,000 square feet, and Sobrato Development Cos built it in 1993. Apple also has its satellite campus in California, where it houses its research and testing laboratory.

Stores:

In May 2001, CEO Steve Jobs opened Apple's first store. To get an improved relationship with consumers, Jobs began an effort in 1997 to revamp the retail program and hired Ron Johnson in 2000. In 1997, Steve Jobs relaunched Apple's online store and opened its first two physical stores in 2001. Initially, the media speculated that Apple would fail, but the stores became highly successful and in the next three years reached US$ 1 billion annual sales. With the rapid growth in sale became the fastest retailor in history. Apple has expanded its number of retail stores and its geographical coverage. As of December 2017, the numbers of its stores were 499 in 22 countries worldwide. Apple became the top-tier retail store due to strong product sales over 16$ billion globally in 2011.

Corporate culture:

A group of chief executives with different opinions has led and grown-up Apple as a company; it has lost some original characters. Nevertheless, it has maintained a reputation for excellence and fostering individuality that reliably attracts competent workers, especially after Jobs returned to the company. Many Apple employees have stated that projects without the involvement of Steve Jobs often took more time than projects. Apple created the Fellow program to recognize the best of its employees, which awards every individual who makes extraordinary leadership or technical contributions to personal computing while at the company. Apple is one of the successful companies, founded in the 1970s, that opposed the corporate culture's traditional approach. Jobs walked barefoot in the office even after Apple became a Fortune 500 company. The informalApple's informal culture had become a key trait by the "1984" television advertisement that differentiated it from its competitors.

Manufacturing:

The company's logistics, manufacturing, and procurement enable it to create extensive product launches without maintaining large, profit-sapping inventories. Apple's profit margins were 40 percent in 2011, compared with 10 and 20 percent for other hardware companies. Catchphrase by Cook to describe his focus on the company's operational arm is: "Nobody wants to buy sour milk." During Mac's early history, Apple company denied adopting prevailing industry standards for hardware instead of creating their own. In the late 90s, the company reversed the trend, beginning with Apple's adoption of the PCI bus in the Power Macs 7500/8500/9500. The company has joined the industry-standard groups to influence the future direction of technology standards such as HyperTransport, USB, AGP, NVMe, Wi-Fi, PCIe, and others in its products. FireWire is also an Apple-originated standard, widely adopted across the industry after it was standardized as IEEE 1394 and is a mandated port in all Cable TV boxes legally in the United States.

The company announced a $1 billion funding project for "advanced manufacturing" in May 2017 in the United States and afterward invested $200 million in Corning Inc. It was a toughened Gorilla Glass technology used in its iPhone devices. The following December, Jeff Williams, Apple's chief operating officer, told CNBC that the "$1 billion" amount was "absolutely not" the eventual limit on its spending, clarifying that "We're not thinking in terms of a fund limit. We're thinking about that where are the opportunities across the US to help nurture companies that are making the advanced technology — and the advanced manufacturing that goes with that — that quite frankly is essential to our innovation".

Environmental practices and initiatives

Apple Energy:

Apple Energy, LLC is a wholly-owned subsidiary of Apple Inc., which sells solar energy. On June 6, 2016, Apple's solar farms in Nevada and California declared to provide 217.9 megawatts of solar generation capacity. In addition to its solar energy production, Apple has also received regulatory approval to construct a landfill gas energy plant in North Carolina. To generate electricity Apple will use methane emission. North Carolina data center of Apple is already powered entirely with energy from renewable sources.

Toxins:

Following more Greenpeace campaigns in 2008, Apple became the first electronics manufacturer to eliminate polyvinyl chloride and brominated flame retardants in its product line. Apple began replacing the cold cathode fluorescent lamp (CCFL) backlit LCDs in its computers with mercury-free LED-backlit LCDs and arsenic-free glass, initiating the MacBook upgraded Pro in June 2007. Apple offers transparent and comprehensive information about the CO2e, emissions, materials, and electrical usage concerning every product they currently produce or have already sold in the past times, in their portfolio on their homepage. They were allowing consumers to make fully informed purchasing decisions about the products they offer for sale. Apple's iPhone 3GS was free of PVC, arsenic, BFRs, mercury-free LED-backlit LCDs, non-PVC cables, and arsenic-free glass. Their complete product range has EPEAT Gold status and beat the latest Energy Star guidelines in every product's respective regulatory category.

Green bonds:

Apple company issued a US$1.5 billion green bond, which was a climate bond, the first-ever of its kind by a United States' tech company, in February 2016. The green bond proceeds are dedicated to environmental projects' financing.


Results Apple

Results
2015
2016
2017
2018
2019
2020
Revenue
233,715
215,639
229,234
265,595
260,174
274,515
Costs
180,321
169,952
180,883
206,064
204,918
217,104
Profit
53,394
45,687
48,351
59,531
55,256
57,411
Margin of profit
22.85
21.19
21.09
22.41
21.24
20.91
ROI
44.74
35.62
36.07
55.56
61.06
87.87

Balance Apple

Balance
2015
2016
2017
2018
2019
2020
Equity
119,355
128,249
134,047
107,147
90,488
65,339
Debt
170,990
193,437
241,272
258,578
248,028
258,549
Total assets
290,345
321,686
375,319
365,725
338,516
323,888
Solvency
41.11
39.87
35.72
29.30
26.73
20.17
Cash
41,601
67,155
74,181
66,301
100,557
90,943
Cashflow
81,266
66,231
64,225
77,434
69,391
80,674
Employees
0
0
0
0
0
Revenue per employee
0.0
0.0
0.0
0.0
0.0
Cashflow / Debt
0.48
0.34
0.27
0.30
0.28
0.31

Details Apple

Details
2016
2017
2018
2019
2020
Price
26.32
28.96
42.31
39.44
73.41
Eps
2.08
2.30
2.98
2.97
3.28
Price/earnings-ratio
12.65
12.59
14.20
13.28
52.25
Dividend
0.55
0.60
0.68
0.75
0.80
Dividend %
2.09 %
2.07 %
1.61 %
1.90 %
0.47 %
Payout %
0.26
0.26
0.23
0.25
0.24
Book value
6.01
6.54
5.63
5.09
3.85
Market to book
0.23
0.23
0.13
0.13
0.02
Cashflow per stock
3.10
3.13
4.07
3.90
4.75
Stocks
21,345
20,505
19,020
17,773
16,977
Market Cap
561.791.56
593.819.12
804.731.97
700.963.18
2.909.314.22

Dividend Apple


Price info Apple

Date
Price
22 Mar 2024
171.37
18 Mar 2024
172.62
15 Mar 2024
173.00
12 Mar 2024
172.75
11 Mar 2024
170.73
09 Mar 2024
170.73
07 Mar 2024
169.12
01 Mar 2024
180.75
29 Feb 2024
181.42
27 Feb 2024
181.16
22 Feb 2024
182.32
21 Feb 2024
181.56
20 Feb 2024
182.31
15 Feb 2024
184.15
14 Feb 2024
185.04
13 Feb 2024
187.15
09 Feb 2024
188.32
08 Feb 2024
189.41
07 Feb 2024
189.30
06 Feb 2024
187.68
05 Feb 2024
185.85
01 Feb 2024
184.40
31 Jan 2024
188.04
30 Jan 2024
191.73
27 Jan 2024
192.42
25 Jan 2024
194.50
24 Jan 2024
195.18
23 Jan 2024
193.89
16 Jan 2024
185.92
11 Jan 2024
186.19