Fitbit Inc (NYSE:FIT) has lot over 12% in the last 30 days, as investors realize that the market of fitness trackers isn’t as lucrative as once anticipated. Analysts expect a 25% decline in Fitbit sales in 2017. However, Fitbit has a strong ecosphere and loyal customer base due to its devices, hardware, apps and value-added services. A whopping 36% of Fitbit’s first quarter sales came from repeat buyers.
Active users in 2016 increased by 37% in 2016 23.2 million. Experts think that at such a depressed valuation, it is possible that Fitbit will become a possible buyout target in the coming months.
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