NEW YORK, Feb. 20, 2018 (GLOBE NEWSWIRE) -- Global creative agency B-Reel announced today that it has been named among the Top 10 Most Innovative Companies in Music for 2018 by Fast Company. The honor is part of the publication’s Most Innovative Companies issue, which celebrates the leading enterprises and rising newcomers that exemplify the best in business and innovation.
B-Reel earned the No. 6 spot on the Top 10 music list this year for its award-winning partnerships with the Gorillaz, Bang & Olufsen, Alphabet , and Spotify. In 2017, B-Reel helped the Gorillaz launch their highly anticipated new album, 'Humanz,' after a seven-year hiatus. B-Reel's strategy was to create a completely new digital platform, reinventing the traditional album launch by putting on a virtual house party with unparalleled access to the band and live listening events that combined the real world, AR, VR, and 360 degree elements. When the Gorillaz album launched, it was #1 in over 30 countries. The experience won multiple industry awards, including three Cannes Lions and seven Clio Awards.
Since 1999, B-reel has been at the cutting edge of storytelling and technology within the music business, from creating the Wilderness Down launch in partnership with Arcade Fire and Alphabet Chrome, to helping reach the next generation of Bang & Olufsen customers.
“B-Reel’s biggest strength is utilizing cutting-edge technology as a vehicle to create truly remarkable experiences for consumers,” said Anders Wahlquist, CEO of B-Reel. “Unlike most other agencies, we have invested in building our technology understanding since our inception. We don’t have a separate digital team or department, innovation has been in our blood since the beginning. It allows us to help modern brands improve their user experience, from communication to digital products and services. Being named by Fast Company as a most innovative company is a true honor, and a testament to the non-traditional and unconventional work that we’re creating.”
Today B-Reel works as a strategic and creative advisor for the world’s leading brands, such as Nike , Alphabet , Facebook , Bang & Olufsen, Spotify, and many more. The agency is consistently collaborating between its six locations (Los Angeles, New York, London, Barcelona, Stockholm and Berlin) with a focus on digital products and services in our Los Angeles office.
Fast Company's Top 10 lists recognize pioneering companies across 36 categories, from music to artificial intelligence to wellness. More than three dozen Fast Company editors, reporters, and contributors surveyed thousands of companies—many of which were identified by a new MIC submission process—to create these lists. Most Innovative Companies is Fast Company’s signature franchise and one of its most highly anticipated editorial efforts of the year. It provides both a snapshot and a road map for the future of innovation across the most dynamic sectors of the economy.
“This year’s MIC list is an inspiring and insightful window into how many companies have embraced innovation and are working to make meaningful change,” said Fast Company deputy editor David Lidsky, who oversaw the issue with senior editor Amy Farley.
Fast Company’s Most Innovative Companies issue (March-April 2018) is now available online at www.fastcompany.com/MIC, as well as in app form via iTunes and on newsstands beginning February 27.
B-Reel is a global, full-service creative agency, made up of a network of makers, storytellers and technologists creating unexpected ways to connect brands and audiences. With production in its roots, B-Reel translates boundary-pushing technology and innovative marketing into business solutions for modern brands including Alphabet , Facebook , American Express , MTV, Nike , H&M, and M.A.C. B-Reel has offices in Stockholm, New York, Los Angeles, London, Barcelona and Berlin. For more information, visit www.b-reel.com.
Production company BRF (B-Reel Films) is B-Reel's sister company.
ABOUT FAST COMPANY
Fast Company is the world’s leading progressive business media brand, with a unique editorial focus on innovation in technology, ethical economics, leadership, and design. Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, one of the U.S.’s leading media companies.